Red Dog Marketing

Direct To Consumer Marketing Consulting for the Wine Industry

The term “wine club” has become synonymous with a winery’s loyalty marketing efforts.  We help our clients view the wine club as what it is:  one of a number of vital consumer direct sales opportunities that both drive high-profit sales and create ambassadors of your brand.
As wine clubs become more and more of a commodity, it is more important than ever to make yours unique, with your individual winery personality shining through.
In fact, today, there are other equally vital loyalty and relationship marketing efforts you should be taking advantage of.
We partner with clients to create club programs or revamp current ones with new tiers, new offerings and new ways to increase both customer loyalty and revenue.

Red Dog Marketing Consulting Services:  Wine Clubs:

  • Creation and implementation of a new club
  • Creating programs which generate incremental revenue from existing club
  • Generate more members
  • Generate more revenue and profit margin per existing member
  • Creating new VIP tiers of your existing clubs
  • Offer development
  • Gift programs

     


 

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